South Central Los Angeles rap artist, Nipsey Hussle, and his Los Angeles-based independent label All Money In LLC have entered into a partnership with Atlantic Records, according to Billboard.com. The specific aspects of this partnership have not been disclosed to the public yet, but what we do know is that the long-awaited debut album, Victory Lap, will be the first release in 2018. Hussle will also maintain control over All Money In’s roster.
“It’s not about a fame ambition or getting a radio record,” Hussle disclosed to Billboard. “The decision really came down to the message I’m trying to get across. I wanted to give that message the best chance to be heard and consumed on the highest level. That was my goal from the jump as All Money In took time to build its position in the hip-hop lane.”
In a joint statement, Atlantic chairman/CEO Craig Kallman and chairman/COO Julie Greenwald said, “Nipsey is not only an extraordinary MC but a true visionary and innovative entrepreneur. Over the past seven years, he has built an incredible brand that reflects his independent, non-traditional approach to what it means to be a creative artist in the modern music marketplace. We are thrilled and honored that he has chosen Atlantic as his label home.”
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