Kendrick Lamar and Reebok Launch New Collection

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Kendrick Lamar and Reebok launch their third collaborative collection, Club C. The collection includes acid-washed denim in black and white with a red label on its tongue. The Reebok branding along the side appears all in black with the “k” and “o” highlighted to reference the Compton hip-hop star’s nickname “KDot”.

“Now more than ever it is important for individuals to come together as one,” Lamar explained in a press statement. “This sneaker represents that call for unity and equality, while also pushing people to look beneath the surface and uncover the hidden messages. This is something I try to do with my music, and now here with the Club C.”’

The new Kendrick Lamar x Reebok Club C will roll out at retail from Jan. 13

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